What Is Email Marketing? Let’s Start With The Basics.
The marketing that brands choose to do through sending emails is known as email marketing. As simple as that.
Open your inbox right now, you would see hundreds of emails (we’re guessing) from different brands and businesses, all sending you their latest updates and offers, and maybe there are a few emails welcoming you or thanking you for choosing their service – why do businesses do that?
Simply to build a relationship with you, their customer. It’s a brilliant marketing strategy aimed at creating a direct connection with us, the users. For them, it’s like sending personalized updates to you, and offers aimed at propagating an action or a response from you.
Whenever you sign up on a website, or give away your information while shopping online – most of the businesses keep a database and save your emails in there, which they use in future for their different types of email marketing campaigns.
And this is why anytime you open up your inbox, you see their name pop up. This outstanding art of getting emails from people and then making them your regular recipients, is known as Email Marketing.
If you’re someone who owns a business, it would be great for you to learn about the 7 most common types of email marketing strategies. Keep reading!
Advantages of Email Marketing for Your Business.
We all know that most of the emails land straight into either of these two places – trash or spam. The reason behind it is that businesses fail to follow a proper strategy, and fail to hire a good copywriter who can write cunningly convincing copies for them.
But when done right, email marketing can be a blessing for your business! And with all the different types of email marketing strategies available, it is easier than ever before to get started with the right one.
Super cost-effective and affordable
One of the biggest advantages is that it is cost-effective. Marketing through emails is much more affordable than the traditional methods, involving the use of ads or print. It’s like sending your business flyers to your clients straight to their home, without any additional cost involved!
No need to spend hefty amounts on marketing now, sending emails can be your brand’s best friend!
Emails feel personal and customised to your clients
Your clients, when they open up their inbox and see your email, should feel like you’re directly communicating with them. This is when good copywriting comes into action – your copywriter should understand your customers’ mind well, and be able to connect with them on not just a personal but emotional level as well.
For example – the moment you sign up on a website and then you receive a warm welcoming email from them in your inbox, you feel connected with them on some level, and also like you’re a valuable customer. Just like that, there are many different types of email marketing that you can use to connect with your clients.
Great for building trust and loyalty over time
Setting a good reputation in your customers’ minds by sending them brilliant emails creates an unspoken goodwill towards your business in their mind.
Even if your emails aren’t being opened that much, your recipients know about your business and what’s happening these days – which builds trust and loyalty in people.
Makes your brand look like friendly experts
You can send your recipients a whole package containing tips and tricks, and other helpful information in emails – not everything has to be promotional or commercial. The goal is to send your customers useful emails from time to time – stuff they can actually use!
Trust us, it makes your brand look super-friendly, and the next time your customers would be waiting for your emails, not dreading them.
We have a list of email marketing examples that you might find helpful – https://www.sender.net/blog/email-marketing-examples/
Most Widely Believed Myths About All Types of Email Marketing
Email marketing often gets a bad rep, but a lot of it comes from myths people still believe.
You might’ve heard things like “email marketing is dead” or “people never read emails anymore.” The truth? These are just common misconceptions.
Email marketing is very much alive—and if done right, it can be one of the most powerful tools to connect with your audience.
Some people also think only big businesses benefit from it, or that emails always end up in spam folders. Again, not true! With the right strategy, tone, and timing, your emails can stand out and actually build trust with your subscribers.
Although there are many types of email marketing, choosing the right one for your needs makes all the difference.
How Email Marketing Works?
Email Marketing starts with building a list of subscribers—usually through sign-up forms on your website, social media, or even events. These people give you permission to email them, which is super important!
Once you have your list, you use an email marketing tool like Mailchimp, ConvertKit, MailerLite to design and send your emails. These platforms help you create nice-looking emails (no design skills needed), schedule them, and track how well they perform.
You can send newsletters, offers, updates, or even automated emails (like a welcome message when someone signs up). The goal is to stay connected, build trust, and gently guide people toward taking action—like making a purchase or reading your latest post.
The best part? You get to track everything—who opened your email, who clicked on what, and how people responded. This helps you understand what’s working and improve as you go.
So in short— All types of email marketing work by talking directly to people who want to hear from you, in their inbox, with messages that carry value for your customers.
The 7 Types of Email Marketing
Different types of emails serve different purposes. Whether you’re welcoming someone new or reminding them of something left in their cart, each type plays an important role in your overall email strategy. Let’s learn about the 7 most important types, so you can pick which one suits your marketing strategy the best!
Welcome Emails
These are the first emails sent to new subscribers or customers, and amongst the most popular types of email marketing. They introduce your brand, set expectations, and often include a thank-you message or a special offer. They are the stepping stones for building a fantastic relationship with your customer!
A strong welcome email builds trust and encourages people to stay connected. And, it feels personalised to your subscribers, and makes the feel welcomed – which is exactly what we want!
Promotional Emails
Do you have any latest update that you’d like your subscribers to know?
Promotional emails highlight special deals, product launches, seasonal sales, or limited-time offers.
The goal is to drive quick action—like making a purchase or signing up for a service. They’re perfect for boosting engagement and conversions.
Newsletter Emails
Now, in the list of our top 7 types of email marketing, next up we have – Newsletters.
Newsletters keep your audience updated on your brand, blog, or industry news. Think of it like conversing casually with your subscribers!
They’re sent regularly and often include a mix of content—tips, updates, recommendations, or behind-the-scenes insights.
Transactional Emails
These are system-generated emails like order confirmations, shipping notifications, or receipts.
Although they’re automated and do not include the personal touch we’ve been talking about, they’re essential for customer trust.
A well-designed transactional email portrays your businesses as a professional and reassures customers about their actions.
Re-engagement Emails
These are sent to inactive subscribers to reignite interest. Think of it like reaching out to an old friend after a really long time!
They may include a reminder of what they’re missing, a special offer, or simply ask if they’d like to stay on the list. It’s your chance to win back attention before saying goodbye.
Cart Abandonment Emails
When someone adds items to their cart but doesn’t check out, this type of email gives them a gentle nudge. You know it – you’ve received these emails more than a couple of times – and they’re a great reminder about your abandoned cart! A lot of people will take action once they see this email.
It might include reminders, images of the items, or even a discount to encourage them to complete their purchase. Timing is key here!
Drip Campaigns / Automated Email Series
These are a series of pre-scheduled emails sent over time, often used for onboarding, educating leads, or guiding someone through a sales funnel.
They keep your audience engaged without you having to manually send each message.
What We've Learnt So Far
Email Marketing can be a boon for your business, if you know the right way to do it. With this list of 7 types of email marketing – you can surely pick out the ones you think suit your business well, and get to work!
Everybody is doing email marketing these days, all the good brands – why should you stay behind.
One of the important points not to miss out here is that excellent copywriting plays a major role over here. You may understand the various types of email marketing, and implement all that you’ve learnt so far, but if your words are not striking a chord with your subscribers, there’s really not much benefit.
To learn more about copywriting and the psychology behind it, read this.
We can help your business buzz and bloom, contact us now and let’s get started.