What you see written on the ad posters as you drive down the road, the promotional emails that you get from businesses, and the catchy captions on Instagram that make you stop and read – all of this comes under the umbrella of this magnificient art called Copywriting.
Copywriting isn’t the graphics that you see, it is what is written inside those graphics that compel you to take the action that the brand wants you to take, or maybe simply to grab your attention and subconsciously fit into your mind. It is the art of writing words that sell – an idea, a service or a product.
How Digital Marketing Is Taking The World By Storm
Digital marketing has been taking the world by storm ever since all the businesses understood the importance of the internet, and have been going digital. Still, the market is growing after all these years, and is projected to reach its peak by the next decade.
The more businesses that come online, the more they require digital marketing help, and so grows the demand. This industry, though, has a wide variety of niches, from Search Engine Optimisation (SEO), to Social Media Marketing (SMM), from organic tactics to inorganic tactics – the list continues and continues of various things involved in sky rocketing your business online.
The Superpower of Copywriting and AIDA
One of the most creative niches amongst them all is copywriting. It is that superpower of writing that makes your business stand out and reach its goal. Unlike content writing – the goal of copywriting is more than just giving information; its aim is to influence the buyers’ decision and persuade them to take action. Persuade. Persuading the customer. Persuading them to act right now, creating that sense of urgency. The most brilliant strategy adopted for this is – AIDA.
AIDA – Attention. Interest. Desire. Action.
Attention:
Copywriting is everywhere—on billboards, emails, and social media captions. It’s the unseen force that makes you stop scrolling and pay attention to a message. The magic that a copywriter does.
Interest:
But what makes great copy stand out? It’s not just about fancy words—it’s about psychology. A skilled copywriter knows how to tap into emotions, address pain points, and spark curiosity, making the audience eager to learn more, dive deeper.
Desire:
Effective copy doesn’t just inform—it makes people want something. Whether it’s a product, service, or idea, copywriters craft messages that create a deep connection, making the offer irresistible.
Action:
The final goal? Get the reader to act. Whether it’s clicking a link, making a purchase, or signing up for a newsletter, compelling copy ensures the audience takes the next step effortlessly.
The job of a copywriter, then, is one that requires creativity and being constantly up-to-date with the changing trends. How the brand communicates through their ads, emails and other forms of advertisement is all handled by a copywriter.
I’d like to say that a good copywriter is one that makes people stop and stare at their words – by hitting the exact spot that resonates with their target audience, which again includes getting into the shoes of the customer and understanding their problems.
This technique requires more than just creativity; it thrives on psychology. Understanding the psychology of your customers, what makes them take action, and then following through the plan efficiently.
Thus, one that can dive deep into people’s minds is one that can become a fantastic copywriter.
Copywriting is a growing niche. Day by day, businesses are starting to understand the importance of hiring a good copywriter for their marketing needs.
It is, therefore, the perfect opportunity for writers to get into this field. It is that industry which brings together the best of two worlds – marketing and writing. Any writer who decides to get into this field is destined to grow their skills by helping brands whilst making money.
Niches in Copywriting
Although there are plenty of services available within Copywriting, some of the most prominent ones – and most likely to drive engagement are –
- Creative Ad Copywriting
- Social Media Copywriting
- Email Copywriting
Creative Ad Copywriting
All the print media that you see – on newspapers, promotional materials – comes under the creative copywriting. Drawing eyes towards your ad and making people stop and stare.
Writing ads creatively is an art – the art of captivating the attention of masses with just a few words, crafted to resonate on an extremely high level with the audience.
Social Media Copywriting
The captivating ads you see on social media – which compel you to take some action, and the next thing you know you’re adding some stuff from their website into your cart. Social media is widely used by everyone, and running ads there with interesting copywriting can literally skyrocket your business!
Have you seen the zomato ads, recently? The one they’ve been putting up on billboards, social media posts, newspapers, and even the pop-ups that you receive from them on your phone? Almost everybody I’ve spoken to has praised the brilliant writing style, and the way they use our everyday language – to the point that those notifications that we receive from them sometimes feels a bit too personal!
Nothing bad about it though, because – think about it, everybody is talking about their copywriting because it has STRUCKED a chord with the audience, day and night they craft ads that you cannot miss, in a way you cannot ignore.
Email Copywriting
Even the emails you receive from Zomato (if you’ve subscribed to them, which I HIGHLY RECOMMEND you do) are written in such a witty way that it’s hard to miss them out.
Read their subject lines – it’s a sure shot way of having a higher opening rate for your emails, to craft them in such a way that creates two things in the reader – 1. Curiosity 2. Urgency. The magic potion of email copywriting is made of these two ingredients.
Some Widespread Misconceptions Related to Email Marketing
Talking about email marketing, it is a widespread misconception that it is utterly useless. The statements I usually hear from business owners –
Who opens their emails, anyway?
They’ll just land up in the spam folder, what’s the use?
Well, this is why businesses need a copywriter – to make sure their emails are OPENED, and that they do NOT land in the spam folder!
Trust me, hiring a good email copywriter who can send 3-4 emails weekly to your subscribers, will be the best thing you can do for your business. Really.
The task is to write emails that get opened, that the reader can’t help but read entirely, and is then compelled to take the required action. Not all emails are about asking your subscribers to do something, though. Some are written simply to share some tips, some new updates, or maybe a little personalised thank you/welcome message to all! This makes them feel valued, and – slowly but steadily – there is created a connection between you and your subscribers. So, mark my words – do not underestimate the power of email marketing!
The Art of Good Copywriting
Coming back to Zomato – one of the first few companies who invested in good, creative ads and look where it has brought them! Their marketing (and their copywriter) has got a big role behind this massive success. I don’t know about you, but each time I think about clever marketing skills, I immediately think about this brand!
This can help us clarify once again – Copywriting is not the designs or the graphics you see, it is what is WRITTEN INSIDE those ads or graphics, or those notifications you get from apps like Zomato, Blinkit etc. that keep you engaged and pull your attention towards them. A good copy has that magnetic pull – the kind that just draws in the receiver or the reader.
However, when – a good design and a good copy – both of these things combine it creates a powerhouse for your marketing compaigns!
Marketing is a skill. To write good, compelling ads – is both an art and a skill. If you’re a newbie who’s just gotten into this field, I’d recommened you to go through as many ads that you can. There are a number of sites available online which keep a record of some of the wittiest ads ever written – read them and you will realise just how much possibility exists in this field of writing!
There’s a great site I’d like to recommend you, which has a number of good examples of what fantastic copywriting is, the ads have been picked up from years of ads of different businesses – https://swiped.co/
With that being said, contact us if you are convinced about the power of copywriting, and we will provide the best service to you. Your Brand and Buzz Bloom Digital, together!
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